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What is a co-op?

 

Consumer cooperatives are enterprises owned by consumers and managed democratically which aim at fulfilling the needs and aspirations of their members as well as honoring an obligation to act to benefit society at large.

 

In the case of Wild Root Market, its what happened when a group of local individuals had a vision to create a grocery store that can be more responsive to the growing demand for local, natural, organic food produced and raised in sustainable and ethical ways.  Wisconsin is one of the leading states with regard to cooperatives: there are 27 (soon to be 28!) in Wisconsin alone!

The photos here are of two thriving Wisconsin cooperatives.  Willy Street Coop in Madison and The People’s Coop in Lacrosse.

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  • As an Owner you can be proud to be part of an organization that will…

    1. Provide as much local and fresh food as possible at a full service grocery store open to the public.

    2. Promote a more sustainable community where our resources are not depleted, polluted or destroyed.

    3. Keep our money in the local economy by supporting local farming and other locally produced goods and services.

    4. Offer good jobs with honest wages for local residents.

    5. Grow a large community of member-owners who, in turn, invest their money in a growing economy.

  • Currently, 1,235 people are waiting for Wild Root Market to open. Show your support by joining our email list today.