Mission & Values

Our mission is to enhance the quality of life and economic vitality of southeastern Wisconsin through the sustainable operation of a full service, cooperatively-owned grocery store serving its community, employees,and owners while working as a part of a stronger local food system.

Our goals include:

• Providing as much local and fresh food as possible at a full service grocery store open to the public
• Promoting a more sustainable community where our resources are not depleted, polluted or destroyed
• Keeping money in the local economy by supporting local farming and other locally produced goods and services
• Offering good jobs with honest wages for local residents
• Growing a large community of member-owners who, in turn, invest their money in a growing economy